This award is open to any national system builder that makes custom PCs/laptops, whether channel-focused or shipping direct to consumer. Entries should include:

Clear evidence of commercial success through the use of innovative and creative strategies and routes to market. This should include:

 

• Overall sales figures
• Details of key performance indicators for measuring success
• Details of sales performance across three top product ranges
• Customer testimonials regarding staff expertise
• Details of multi-platform marketing campaign
• Case studies from clients regarding innovative approaches to their needs and requirements

 

• Overall sales figures indicative of retail success
• Details of sales performance across three top product ranges
• Details of multi-platform marketing campaign focusing on local areas and community engagement
• Details of key performance indicators for measuring success
• Customer testimonials regarding staff expertise

• Overall sales figures indicative of retail success
• Details of sales performance across three top product ranges
• Details of multi-platform national marketing campaign
• Details of key performance indicators for measuring success
• Customer testimonials regarding staff expertise

• Overall sales figures indicative of retail success
• Details of sales performance across three top product ranges
• Details of multi-platform national marketing campaign – this can include both print and digital exposure
• Details of key performance indicators for measuring success
• Customer testimonials regarding staff expertise and quality of online experience

 

• Clear evidence of commercial success and growth over the year, and strategy for growth in the coming years
• Up to 3 case studies involving key clients that demonstrate the use of innovation and expertise to meet the needs and requirements of clients
• Evidence of outstanding value provided to SMB clients over the year – what makes you stand out from your competition?
• Evidence of year on year client retention and key account growth

• Financial success: Entries should provide evidence of specific sales achievements over the past year. Suggested metrics include numbers of new customers, revenue growth, and/or expansion of the business in terms of staff and assets.
• Marketing: Provide evidence of targeted multiplatform campaigns/strategies that have had a proven impact upon your target market, resulting in increased awareness of your business and services. Impact can be measured via commercial or strategic gains.
• Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped the client improve their business.
• Expertise and innovation in solutions: Provide details of solutions and products you have developed that have been successful, based on technical knowledge and adaptability to particular client needs.

• Financial success: Provide evidence of specific sales achievements over the past year, this can include numbers of new customers, revenue growth, or expansion of the business in terms of staff and assets.
• Marketing: Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increased client base, whether through your website, advertising, or direct marketing.
• Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped the client improve their business with a managed services based solution.
• Expertise in managed services products: Provide details of specific managed services solutions and products you have developed that have been successful, based on technical knowledge of the sector and how that has been adaptable to clients particular needs.

• Reseller and retailer support: Provide evidence of how your organisation is supporting the commercial and strategic needs of retailers and resellers
• Innovation in services: What services is your organisation offering that makes you stand out from the crowd? How are you differentiating your services from that of your competitors and how is that impacting the resellers and retailers who use your services for the better?
• Growth in customer base: Provide evidence of sustained growth in customers using your service, including strategic detail regarding future growth
• Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped the client improve their business with a dealer services solution.

• Empirical evidence of up to 3 successful marketing or PR campaigns, including detail of client objectives and how these were met/exceeded
• Up to 3 testimonials from key clients demonstrating a high level of customer service and strong relationships in the channel
• Judges will also consider the creative quality of the campaigns, the level of innovation demonstrated and the consistency of messaging across multiple platforms

 

 

• Financial success: Provide evidence of specific sales achievements over the past year, this can include numbers product shipping figures, revenue growth, or expansion of the business in terms of staff or assets.
• Account management satisfaction: Please provide one testimonial (no more than 200 words) outlining how you assisted a dealer with a particular push in software or generally by offering good support all year round.
• Product range: Lay out the breadth of your product range carried, and provide details of any expansion of this – or any new software vendors you have taken on – in the past 12 months.
• Innovation in dealer services: Explain any new dealer programmes or support structures you have designed to support resellers and retailers in their sales efforts to end-users. This can include customer portals, POS, or excellent customer service.

• Financial success: Provide evidence of specific sales achievements over the past year, this can include numbers product shipping figures, revenue growth, or expansion of the business in terms of staff or assets
• Product range: Lay out the breadth of your product range carried, and provide details of any expansion of this – or any new vendors you have taken on – in the past 12 months.
• Innovation in dealer services: Explain any new dealer programmes or support structures you have designed to support resellers and retailers in their sales efforts to end-users. This can include customer portals, POS, or excellent customer service.
• Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped a dealer improve their sales and boost their business through hardware products or services.

 

• Financial success: Provide evidence of specific sales achievements over the past year, this can include numbers product shipping figures, revenue growth, or expansion of the business in terms of staff or assets.
• Product range: Lay out the breadth of your product range carried, and provide details of any expansion of this – or any new consumer electronic vendors you have taken on – in the past 12 months.
• Innovation in dealer services: Explain any new dealer programmes or support structures you have designed to support resellers and retailers in their sales efforts to end-users. This can include customer portals, POS, or excellent customer service.
• Client satisfaction: Please provide one client testimonial (no more than 200 words) outlining how you helped a dealer improve their sales and boost their business through consumer electronic products or services.

 

• Product innovation and support: Explain how software you produce is market leading – either through innovative features, effective and timely updates, and ingenuity in solving a problem for customers.
• Marketing campaigns: Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increase in business for you or your partners, whether through channel marketing, mainstream advertising, or direct marketing.
• Sales success: Lay out specific sales successes for a product or line of products over the past 12 months – be as specific as possible in terms of market growth and impact on the consumer base.
• Support programmes: Explain what systems you have in place to offer excellent support not only to end-users but also to the distributors and resellers selling your products - this can include traditional customer service, online support or some form of automated portal.
• Client satisfaction: Please provide one channel testimonial (no more than 200 words) outlining praise for the both the products and working with you as a publisher and partner.

 

• Product innovation: Explain how the products you produce are market leading – either through innovative features, quality of build and design flair. 
• Marketing campaigns:  Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increase in business for you or your partners, whether through channel marketing, mainstream advertising, or direct marketing.  
• Sales success: Lay out specific sales successes for a product or line of products over the past 12 months – be as specific as possible in terms of market growth and impact on the consumer base.
• Client satisfaction: Please provide one channel testimonial (no more than 200 words) outlining praise for the both the products and working with you as a vendor and partner

 

• Product innovation: Explain how the products you produce are market leading – either through technical superiority, compatibility or generally pushing the computer market forward in terms of technical advancement.
• Marketing campaigns: Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increase in business for you or your partners, whether through channel marketing, mainstream advertising, or direct marketing.
• Sales success: Lay out specific sales successes for a product or line of products over the past 12 months – be as specific as possible in terms of market growth and impact on the consumer base.
• Client satisfaction: Please provide one channel testimonial (no more than 200 words) outlining praise for the both the products and working with you 

 

• Product innovation: Explain how the products you produce are market leading – either through innovative features, quality of build and design flair.  
• · Marketing campaigns:  Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increase in business for you or your partners, whether through channel marketing, mainstream advertising, or direct marketing.   
• Sales success: Lay out specific sales successes for a product or line of products over the past 12 months – be as specific as possible in terms of market growth and impact on the consumer base. 
• Client satisfaction: Please provide one channel testimonial (no more than 200 words) outlining praise for the both the products and working with you as a vendor and partner.

 

• Product innovation: Explain how the products you produce are market leading – either through innovative features, quality of build and design flair.  
• Marketing campaigns:  Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increase in business for you or your partners, whether through channel marketing, mainstream advertising, or direct marketing.   
• · Sales success: Lay out specific sales successes for a product or line of products over the past 12 months – be as specific as possible in terms of market growth and impact on the consumer base. 
• Client satisfaction: Please provide one channel testimonial (no more than 200 words) outlining praise for the both the products and working with you as a vendor and partner.

 

• Product innovation: Explain how the products you produce are market leading – either through technical superiority, compatibility or generally pushing the computer market forward in terms of technical advancement.
• Marketing campaigns: Provide evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increase in business for you or your partners, whether through channel marketing, mainstream advertising, or direct marketing.
• Sales success: Lay out specific sales successes for a product or line of products over the past 12 months – be as specific as possible in terms of market growth and impact on the consumer base.
• Client satisfaction: Please provide one channel testimonial (no more than 200 words) outlining praise for the both the products and working with you as a vendor and partner.