PERSONALISATION AND THE FUTURE USER EXPERIENCE
Date & Time
Thursday, June 21, 2018, 11:30 AM - 12:15 PM
- Data as an asset: learning from data to drive value
- Is content or data, king? Which should inform the other?
- Data as an enabler of personalised user experiences: your data is the R&D dept of your content offering
- Engaging with your audience: building a relationship, not a transaction
- How can an effective approach to data and customer engagement change the services broadcasters and content providers can offer?
Interactive Panel Discussion