Name
PERSONALISATION AND THE FUTURE USER EXPERIENCE
Date & Time
Thursday, June 21, 2018, 11:30 AM - 12:15 PM
Christina Sarraille Alvin Hussey Mic Conetta Matt Bryan
Description
  • Data as an asset: learning from data to drive value
  • Is content or data, king? Which should inform the other?¬†
  • Data as an enabler of personalised user experiences: your data is the R&D dept of your content offering
  • Engaging with your audience: building a relationship, not a transaction¬†
  • How can an effective approach to data and customer engagement change the services broadcasters and content providers can offer?¬†
Session
Interactive Panel Discussion