Name
PERSONALISATION AND THE FUTURE USER EXPERIENCE
Date & Time
Thursday, June 21, 2018, 11:30 AM - 12:15 PM
Speakers
![Christina Sarraille](http://assets.swoogo.com/uploads/thumb/127241-5acf3fd0e328e.png)
![Alvin Hussey](http://assets.swoogo.com/uploads/thumb/160190-5b1fdca9b0e3d.jpg)
![Mic Conetta](http://assets.swoogo.com/uploads/thumb/159846-5b1e751e9b6a1.jpg)
![Matt Bryan](http://assets.swoogo.com/uploads/thumb/161637-5b27def465fbd.jpg)
Description
- Data as an asset: learning from data to drive value
- Is content or data, king? Which should inform the other?
- Data as an enabler of personalised user experiences: your data is the R&D dept of your content offering
- Engaging with your audience: building a relationship, not a transaction
- How can an effective approach to data and customer engagement change the services broadcasters and content providers can offer?
Session
Interactive Panel Discussion