Martyn is EY’s Lead Analyst for Media and Entertainment. He has spent almost twenty years helping global media companies make sense of emerging industry trends. His approach is very much cross-sector but primarily digital media, working increasingly with disruptors around technologies such as blockchain and AI.

Martyn focuses on the upside of digital and technology disruption, in particular its impact on customer engagement, competitiveness and growth. Projects include work with pay-TV operators on their channel and content strategies, the transition of traditional offline brands onto digital platforms, the impact of digital on organisational change and the exploitation of media rights by global sports federations.

From time-to-time Martyn also writes for EY on the future of smart technologies, casting a wider lens across industries. Prior to joining EY, Martyn was part of the media practice at McKinsey. @MartynWhistler