Sinead Greenaway has extensive industry experience in technology, business strategy and broadcast operations, and is a member of UKTV’s Executive Leadership Team. As Chief Technology and Operations Officer (CTOO), Sinead is responsible for all technical and operational aspects of UKTV, including the roll-out of digital services under the network’s fast-growing TV on demand service, UKTV Play. Since joining UKTV in March 2015, Sinead has been responsible for leading a successful technology refresh, spanning business systems and digital app development, and driving the company’s data strategy programme.