Cristina is a Senior Strategist at global creative agency, We Are Social. As a digital strategist and anthropologist, she is passionate about how storytelling and technology can influence human behaviour. Since completing her masters in digital media and contemporary culture from Goldsmiths, she has focused on developing digital strategies for award-winning campaigns and helping some of Europe’s largest brands - including Google and Samsung - to connect with their audiences online in a meaningful way. She is heavily involved in issues related to diversity and helping brands navigate the evolving cultural landscape.