Christy King provides technology leadership and change management expertise for content creators and distributors in the media industry, and is the co-author of the “how to” book Solve the Problem Right the First Time. She also provides marketing services to tech vendors who want to understand how to better work and communicate with companies in the media industry.

Christy spent nine years leading technology R&D projects and managing multiple tech vendors for Zuffa, LLC sports entertainment brands, including the UFC® (Ultimate Fighting Championship®). She served as COO for a software company in the production marketplace and sold her mobile video startup company VidLasso.

Christy developed early expertise in “the web” in 1994 when she accidentally built a commercial website, one of only 500 commercial websites then existing. Even during the early days of the web, she envisioned incredible opportunities emerging for niche content film and video producers who would be able to easily distribute content worldwide.

As cloud technologies become more relevant to an ever-changing media technology landscape, she is working with cutting edge technologists to harness the efficiencies of media creation, distribution, and clever new uses of data.