the Whistle Sports Network
Jeff Nathenson is the international Managing Director at Whistle Sports, a global sports entertainment network that creates and delivers compelling sports content across multiple platforms. Jeff focuses on building the international operations of Whistle Sports, expanding the company’s reach and relationships with content creators on different digital and social platforms and works closely with brands looking to increase their engagement through sport and social media. Previously Jeff was head of football at YouTube where he developed the global football strategy, helping to transition the platform from user-generated uploads to official content offerings. He worked with big global sports brands such as UEFA, FIFA La Liga, Bundesliga and Lega Calcio. While Jeff was at YouTube he also negotiated ground breaking global sponsorship deals with the likes of Adidas and Gillette. Jeff was also previously the Strategic Partnerships Manager at YouTube where he negotiated and executed commercial deals with brands like BBC Worldwide, Fremantle, Time Warner and Al Jazeera.