all4 head of product
As Head of Product Sarah is responsible for award-winning digital product All 4, the home of Channel 4’s video on demand proposition. Sarah oversaw the successful product launch of All 4 in 2015 and has since led a wide-ranging programme of continued product improvements, delivering pioneering advances in personalisation alongside a comprehensive overhaul of the user experience on the big screen. More than 16m viewers are now registered with All 4– including more than half of all 16-34 year olds in the UK. It is available on more than 20 different platforms, including mobiles, tablets, smart TVs, and games consoles. Sarah joined Channel 4’s Strategy team in 2004 and was part of the launch team for the ground-breaking 4oD, initially responsible for the content proposition across all online and TV platforms and then as Head of VOD. Prior to working at Channel 4, Sarah worked in business development at ITV and at online start-up Webrewards. She began her career as a strategy consultant at McKinsey & Co, having graduated with a degree in Economics from Cambridge University. She lives in St Albans with her architect husband and three young children.