REDEFINING FREE-TO-AIR SPORTS COVERAGE FOR A DIGITAL AGE
Date & Time
Wednesday, June 20, 2018, 11:15 AM - 11:45 AM
Broadcasting has seen unprecedented digital disruption over the last few years, with no single area more disrupted than sports. This talk lifts the lid on how the nation’s broadcaster, BBC Sport, is responding to these challenges. We’ll run through how we are trying to rapidly evolve from a broadcaster to a digital-fit service and the techniques the product team use to accelerate that transition.