Name
MAKING SENSE OF AD TECH - WHAT IS THE NEXT FRONTIER FOR DIGITAL ADVERTISING?
Date & Time
Wednesday, June 20, 2018, 12:45 PM - 1:30 PM
Jonathan Acton Justin Gupta Nick Thomas Duncan Snowden
Description
  • What does the landscape look like and how do we make sense of what’s available?
  • How can VR and AR change the nature of advertising?
  • What technology can broadcasters invest in now to better target users and increase visibility?
  • How can broadcasters further push the boundaries to capitalise on highly engaged captive audiences?
Session
Interactive Panel Discussion