Criteria for: New Games IP of the Year

Who is eligible for this award?
Any video games brand licensed product, range or media spin off format (TV, film etc.) that has been launched into UK retail during the awards eligibility period. 
Entry submissions must address the following criteria:
  • An overview of the product or range of products, their distinguishing creative characteristics and the target audience 
  • Financial success: provide evidence of the sales success of said licensed product or range 
  • Distribution: please detail where the product can be purchased 
  • Marketing campaign: please provide a summary of the marketing campaign undertaken