Criteria for: Games Event of the Year
Who is eligible for this award?
Any event that has been executed during the eligibility time period and is directly related to video games, either B2C or B2B. The event must have taken place in Europe with the time period for eligibility.
Entry submissions must address the following criteria:
- Brief and objectives
- Rationale behind event, including research and planning
- Strategy and tactics, including creativity and innovation
- Implementation of tactics, including details of design, production and support teams employed
- Measurement and evaluation
- Budget and cost effectiveness