Abba Newbery is a Media Industry Consultant, working with YouTube to help Creators build successful brand partnerships. She is currently acting CMO at proptech start-up Habito. She has a breadth of consultancy experience, specifically in the areas of strategic transformation, digital strategy, employee engagement and is a mentor on the Google Start-up Accelerator programme. She has worked on both sides of the media industry, most recently running both Brand Partnerships and Commercial Strategy for The Sun, The Times and The Sunday Times, and previously leading the Media Planning Department at Universal Mccann, working on prestigious brands such as Coca-Cola, L’Oreal and Intel. Abba can be reached via Twitter at @peckham79 or by email at abba_newbery@hotmail.com