Jodie Fullagar is a Board Director and Head of Entertainment at M&C Saatchi Sport & Entertainment. The agency helps brands connect to their audiences via their passions, predominantly delivered through sponsorships and partnerships activated in multiple channels. Fullagar joined the agency in 2006 as the first full time Entertainment employee 2 years after the agency launched, and she now heads up the Entertainment department with a client roster including Ballantine’s, NatWest, Jameson, EE and Martell. Fullagar and her team of entertainment specialists establish and create brand owned engagement platforms within the passion areas of music, film, TV and gaming, amplified though ATL and BTL channels.