Alex began her career in video game marketing working on the advertising account for Xbox at McCann Erickson, where she was responsible for launching the award-winning mobile app campaign for the launch of Kinect Star Wars. She then joined Sony Computer Entertainment as a product manager working on some of PlayStation's biggest franchises including Killzone, SingStar, Uncharted and The Last of Us before moving to work in-house at Media Molecule on their forthcoming PS4 game 'Dreams' as a Commercial Strategist. She founded Amcade, a specialist PR & Marketing consultancy for the video game industry in 2016 and continued to work with Media Molecule alongside industry charity Special Effect and a collection of indie studios. Alex was also awarded the MCV 30 Under 30 2016. She is now Marketing Director at Curve Digital.