Esports is a thriving global market with 2017 being penned as the year esports will become more ubiquitous among casual gamers. Here in UK, we recognise its immense potential but there’s much to be done when it comes to building an ecosystem from the grassroots up. For brands, media, and entertainment companies, esports is the perfect opportunity to capitalise upon highly engaged digital natives and savvy millennials who love to play games and watch game content. But how?
Join us on Thursday 2nd November for a half-day workshop as we explore best practice from industry titans to help you make investments that bring ROI and an engaged fan base. This is your opportunity to connect to people through passion points and capitalise on a multitude of investment opportunities.
James Dean is the founder and Managing Director of the ESL UK subsidiary, building the ESL brand and community on a regional level. James began his career in IT writing for a large UK computer magazine while studying for a Degree in Computer Science. After graduating James managed the PC division of a well-known computer retailer in the UK and in 2004 launched a gaming brand of PCs. In 2006, James founded a sales, marketing and PR company specialising in services for the IT and gaming industry which shaped the foundation of the ESL UK franchise in 2012. In 2015, ESL set and still holds records for the largest ever online audience for a UK esports tournament, at two subsequent events in London. In 2016, the ESL brand owner, Turtle Entertainment GmbH formally acquired James’ company and opened the UK’s first purpose built esports gaming studio as part of a continued growth plan for UK esports.


Thursday, November 2, 2017
12:30 PM - 1:30 PM
1:30 PM - 1:45 PM
1:45 PM - 2:15 PM
ESL’s managing director James Dean will share insight on how to get the best of your partnerships, from non-endemic brands to licensing and everything in between. His keynote will also touch upon engagement, managing expectations, consideration for the demographic and diversity of Esports.
2:15 PM - 3:20 PM
This is an interactive session where you’ll spend 20 minutes at 3 different themed tables. Choose 3 of the topics below to explore:​
  1. What are the sustainable grassroots initiatives to building an esports ecosystem in UK? hosted by Andy Payne, British esports Association
  2. How can esports provide media companies with a more diverse and sustainable revenue mix?- hosted by Duncan McMonagle, senior vice president of strategy & partnerships, Minute Media
  3. Marketing tips on how to maximise your relationship with the streaming stars of today – hosted by Kirsty Endfield, founder and director, SwipeRight PR
  4. What formal educational resources are needed to improve home grown talent in esports skilled workforce? - hosted by Dr. Bobbie Fletcher, head of games technology group, Staffordshire University
  5. How can the UK esports industry work with government and other key stakeholders to make UK a key esports destination? - hosted by Jo Twist, chief executive, UKIE
  6. Broadcasting in 2017 – as esports starts to be broadcast on multiple platforms, where is this heading and what’s going to bring the real ROI? – hosted by Martin Goswami, director of pay and distribution, ITV
3:20 PM - 3:45 PM
3:45 PM - 4:45 PM
  • Getting creative with advertising
  • What investment opportunities are we lacking in UK and what can be done to improve this?
  • How can esports entities manage relationships with brands and prove and illustrate ROI?
  • What can we learn from the traditional sports structure to encourage growth in esports?
4:45 PM - 5:00 PM
5:00 PM - 6:30 PM
What's included?
  • Half day workshop
  • Refreshments