Esports is a thriving global market with 2017 being penned as the year esports will become more ubiquitous among casual gamers. Here in UK, we recognise its immense potential but there’s much to be done when it comes to building an ecosystem from the grassroots up. For brands, media, and entertainment companies, esports is the perfect opportunity to capitalise upon highly engaged digital natives and savvy millennials who love to play games and watch game content. But how?
Join us on Thursday 2nd November for a half-day workshop as we explore best practice from industry titans to help you make investments that bring ROI and an engaged fan base. This is your opportunity to connect to people through passion points and capitalise on a multitude of investment opportunities.
Thursday, November 2, 2017
12:30 PM - 1:30 PM
1:30 PM - 1:45 PM
1:45 PM - 2:15 PM
An industry titan shares their insight on how to get the best of your partnerships, from non-endemic brands to licensing and everything in between. 
2:15 PM - 3:45 PM
This is an interactive session where you’ll spend 20 minutes at 4 different themed tables. Choose 4 of the topics below to explore:
  1. What are the sustainable grassroots initiatives to building an esports ecosystem in UK?
  2. How can esports provide media companies with a more diverse and sustainable revenue mix?
  3. Marketing tips on how to maximise your relationship with the streaming stars of today
  4. What formal educational resources are needed to improve home grown talent in esports skilled workforce?
  5. How can the UK esports industry work with government and other key stakeholders to make UK a key esports destination?
  6. Broadcasting in 2017 – as esports starts to be broadcast on multiple platforms, where is this heading and what’s going to bring the real ROI?
  7. How can VR serve to cement players as hyper loyal players?
  8. What are the opportunities for esports and traditional sports and what can we learn from their business models?
  9. How can new platforms lower the barrier to entry for esports viewing, and how you can capitalise on this wider audience group?
  10. An exploration of the detection and prevention of betting malpractice within esports
3:45 PM - 4:00 PM
4:00 PM - 5:00 PM
  • Getting creative with advertising
  • What investment opportunities are we lacking in UK and what can be done to improve this?
  • How can esports entities manage relationships with brands and prove and illustrate ROI?
  • What can we learn from the traditional sports structure to encourage growth in esports?
5:00 PM - 5:15 PM
5:15 PM - 6:30 PM
What's included?
  • Half day workshop
  • Refreshments