Mark is a “T-Shaped” entertainment marketing ninja, 100% player focused with a proven track record of delivering AAA campaigns for some of the world’s biggest video game franchises. He is passionate about delivering deep player insights, allowing the business and initiatives to be data informed, not data driven, leading to effective prioritisation, driving high levels of player value.

Mark has a clear understanding of the player journey from the registration funnel, new player on-boarding, first game played, first ranked game played, first transaction, esports engagement and ultimately reasons for churn leading to player re-engagement.
His previous position was brand and analytics director at Riot where he was responsible for the stewardship of the LoL brand as well new player acquisition, retention, revivals and player insights within the Oceanic region. Prior to this he worked at Activision.