Ricardo (aka Ric) is Product Manager at Bossa Studios where he works to maximise the commercial impact of Bossa's titles across their lifecycle. From innovative go-to-market approaches to extending a game's long tail, Ricardo channels Bossa's drive for creative, community driven approaches to success. 'Surgeon Simulator' and 'I am Bread' have enjoyed particularly fruitful lifespans - covering the breadth of a Star Wars parody, a baked goods/Goat love story, collaboration with Valve's Team Fortress 2 IP, and even the USA 2016 Presidential Elections. He also collaborates with the creative teams on the monetisation strategies for Bossa's upcoming Worlds Adrift, Decksplash and unannounced projects. In the past Ricardo's work experience includes leading a mobile app development team at a major telco, and consulting for Deloitte and KPMG. This is where he cut his teeth on project management of large scale IT projects and business development, working for O2, BT, Thomson Reuters, and Misys. When not playing them, Ricardo is that annoying guy who tries to convert non-gamers (Disclaimer: 99% of this effort is directed at his long-suffering partner!).