Rich has spent over 18 years in videogames media, going from editing magazines to publishing websites and running digital video teams. He is now the Chief Revenue Officer of YouTube phenomenon the Yogscast - a family of YouTube, Twitch and social channels focussed on video games that have been watched more than 7bn times and have over 23m subscribers on YouTube alone. Bristol-based Yogscast were dubbed the 'UK's kings of YouTube' by the BBC.