First Name

Ellie

Last Name

Reed

Company

M&C Saatchi Sport & Entertainment

Job Title

head of digital

Speaker Bio

Ellie Reed is a Company Board Director and Head of eSports at M&C Saatchi Sport & Entertainment. Ellie’s core focus is developing the agency’s eSports proposition and helping brands to make the most of this exciting space through smart partnerships. Alongside this, she is responsible for delivering multidisciplinary digital solutions for the agency’s client base including Samsung, Ballantine’s and NatWest. Before joining M&C Saatchi, Reed headed up branded entertainment at Disney’s Maker Studios, where she developed original content for gaming fans on behalf of clients such as Google, PlayStation and HP Omen. Prior to this Ellie has held various roles in the digital media industry, specialising in transitioning companies from digital start-up through to post-acquisition success, including video distribution company goviral.