Olivier Bastard is Director in Cisco, heading Media Sales for EMEA. Olivier is in Cisco for 5 years, and was previously VP Sales at NDS and hold several positions in Engineering at Canal+ before, as a technology provider to largest Media and Service Providers around the world. Passionate about Video solutions and Media industry at large, he’s been working with Media and Service Providers to offer disruptive and differentiating solutions having a direct impact on customer’s business.

Only Cisco has a combination of IP networking expertise and an extensive video and security portfolio to deliver a robust and scalable IP-based media production network with full functionality, manageability, and quality of service that SDI has traditionally delivered. Cisco IP Fabric for Media applies Cisco network infrastructure and powerful APIs to deliver essential IP-based broadcast production capabilities that meet a broadcaster’s goals and requirements.

Cisco is a primary contributor to multiple standard bodies in the industry and is committed to open standards to make sure that Cisco IP Fabric for Media supports a wide range of production applications from the top vendors in the broadcast industry. To provide a simplified upgrade path for companies seeking to replace legacy equipment in a controlled, phased manner, Cisco IP Fabric for Media is pre-integrated and bundled into multiple ecosystem partner solutions.